One of my Seo clients recently came under attack from someone that thought it would be a good idea to try to destroy their reputation by posting false things all over dozens of complaints sites. These allegations were not only flat out lies, but very damaging because they said the website was full of viruses and would infect your computer. This is going to land this person in court with some extremely hefty fines and that procedure has currently begun, but what about all those damaging posts showing up on page 1, two, and three of Google?
On-line Reputation Management In 48 Hours
Fortunately for my client I’m not just truly great at Search engine optimization, I know how you can use several strategies for online reputation management. There were damaging posts on the first 3 pages of Google and within 48 hours I pushed them down to page 4 and beyond. The page that really counts is page 1, but I wanted to really push the garbage down farther than that.
The Quick Fix Step By Step for Online Reputation Management
Right here is what I did step by step to dominate the very first three pages in Google to wipe out the false posts.
Step 1 – Content material Creation
I wrote a 600 word original post that was keyword dense. To create this very efficient you have to put the keyword or name in the title of the post. Then write a naturally flowing article making sure to mention the keyword at least once every 100 words.
Step two – Huge Content material Spinning
The following factor youve gotta do to create this function right is spin the article at least 100%. It is very important to majorly spin the title and the initial paragraph to ensure that when Google is performing the indexing and initially crawls these articles they see them as distinctive. The current Google farmer update didn’t appear to impact spun content material whatsoever.
The cause I recommend writing a 600 word post would be to leave space for making a spun post which has a missing sentences along with a missing paragraph and it’ll nonetheless come out to a minimum of 400 words (400 words is usually what you have to get accepted in most post directories).
Right here is how you can spin to ensure that you are able to eliminate a sentence 50% from the time
(|sentence)
Notice the pipe symbol is separating a blank space from a sentence. So when the post is spun it’s either going to skip that sentence and visit the following, or post that sentence. You may also do that to eliminate an whole paragraph.
(|sentence 1. sentence two. sentence three.)
Now the pipe symbol is in front of an whole paragraph so 50% from the time it will not post that paragraph.
This type of spinning is important because so as to make uniqueness you have to produce posts having a distinctive quantity of paragraphs and words, not just spun words with synonyms. This really is important in the event you not just want these indexed, but want them indexed within the initial pages of Google.
I use The very best Spinner by Jonathan Leger for all of my on-line reputation management post spins. This tool is important for content material creation to make distinctive articles.
Step three – Mass Article Directory Submission
O.K., now this is where the enjoyable begins. It is time to complete a bit Google bombing run with Post Advertising Robot. The mass post directory submission is going to do two things for us. It is going to create backlinks to a few of the positive listings for the client, and quantity two it’s going to make content material that shows up within the search engine listings that will push the negative listings down to the depths of where noone will ever see it.
I’ve discovered that Post Marketing Robot is the most powerful online reputation management software for this job. Add your spun article and then use the built in URLr to create some spun URLs for backlinks. Instead of building a backlink to just 1 positive listing grab the customers other positive listings like a Facebook, Youtube, Twitter, Linkedin. These all move up extremely effortlessly in the search engines because of their authority. If your client needs more positive listings get them to setup social sites like these and start building links to them.
I include 2 links within the resource box. The very first link is to the client URL and the second link is to certainly one of my personal blogs in my blog network so that I can take advantage of the pingbacks for indexing the articles.
Why do I do this? Merely simply because you will find hundreds of article directories that are built on WordPress blogs and also the search engines like google do not always find the articles but my blogs are setup to get a pingback whenever an article is accepted. I use a plugin on all of those blogs called Pingback Optimizer that takes all the pingbacks, puts them into an RSS feed, and then submits them to a dozen RSS directories.
This builds backlinks to the backlinks and helps to get them all indexed in record time. This really is essential if you would like alot of these new articles to show up in 48 hours. Using this method I generally have articles showing up within the search engines within 30 minutes of posting the articles. This will speed up your on-line reputation management fairly a bit.
Step four – Private Weblog Network Submission
If you dont have a private blog network then just skip this step or submit the post to a few of the paid weblog networks that you could join. I maintain a individual weblog network on separate C class servers that I can post articles to.
Benefit Of Private Weblog Network for On-line Reputation Management
There’s a large benefit to posting on your personal network. You’ve manage from the onsite Search engine optimization for the articles which provides them an enormous increase within the search engines like google, particularly on low competitors key phrases exactly where you are able to get your personal weblog posts to page 1 and two with just great onsite Search engine optimization elements and hardly any backlinks at all.
This subsequent step is something I usually wait 24-48 hours to do after posting to my weblog network. You will begin to see which of your private blog posts are ranking the highest and you can take those and optimize them towards the subsequent level.
In the event you posted the normal spun post to your blog network you can now go in and add factors like H1, H2, H3, Alt Tags, internal linking, and all that good stuff. If you need help with onsite Seo then pickup the WordPress Plugin SEOPressor and it will guide you via it like paint by numbers having a score on the sidebar of the admin panel.
Step five – Social Bookmarking and Pinging
Now it is time to obtain much more power to all of those new articles and weblog posts. Get a reside hyperlinks report from Post Marketing Robot and you can import them into your social bookmarking software.
Generally inside 24 hours you might have up to 200 live articles and Article Advertising Robot can export this creating it simple to add to your indexing and bookmarking software. You can also run all the live links via pinging software program but in the event you are going to give them all dozens of social bookmarks you usually dont have to.
I favor Bookmarking Demon for this job since it has a lot of high quality bookmarking sites and Ive added about 1000 more bookmarking sites to make it really kick some serious rankings.
This step can be fairly intensive as you will be operating your Bookmarking software for the next day or two based on just how much power you would like to give the articles. Ill usually import about 200 articles and give them all 100-200 social bookmarks each. The result is nearly instantaneous as youll see articles coming out of the woodwork all bouncing up and down as the search engine index is flooded with these new articles and backlinks to the articles are pushing them up.
Step 6 – Wait, Watch, and Choose
Now about 2 days have went by (actually you dont have to do it this quick, you can wait a week but in the event you are inside a severe crunch you can do it quickly like I did).
Now it is time to go via the very first few pages of Google and start picking and selecting which articles and weblog posts you want to push to the subsequent level. If you will find nonetheless a couple unfavorable listings on page 1 you are able to appear on page two to choose the articles there and give them an additional bookmarking push to obtain them on page 1.
So the first thing Ill do is give the page 2 listings an additional push. Ill also produce another article and submit it to AMR giving those page 2 listings much more backlinks using the keyword. If you want to take things a step further you may also develop some Internet two.0 properties to those page two hyperlinks after which bookmark the Web 2.0 websites.
This can be a extremely easy on-line reputation management procedure to follow however it is time consuming so be ready to dig in for a number of hours to obtain the job carried out.
Find out more on my own reputation management steps hints here on my web page. Learn more about DIY online reputation management.